At the age of 11, having worked on a farm and having always had a love for all things furry, scaly and feathered, I decided to give up eating meat. Over the years that followed I became more educated about animal testing and, since my late teens, have been actively seeking out health and beauty products that are cruelty-free. Believe me, that's no easy feat when you consider that there are no firm regulations on the claims manufacturers make and very few sources of quality information on which products and ingredients have been tested on animals.
Now, this is hard enough for me, but for people who want to buy me a gift of perfume, make-up or even bath salts, it's a minefield. As a beauty product lover (or pusher!), Laura had just this dilemma every birthday and Christmas, so we decided to do something about it before I drowned in novelty socks! And so the idea for Beauty Without the Beasts was born.
Beauty Without The Beasts aims to take the headache out of sourcing cruelty-free products so you know that, if it's on our website, none of the ingredients or the finished product itself have been tested on animals.
We hope this will appeal, not only to people like me who are already committed to buying cruelty-free, but also to those, like Laura, whose family and friends make this choice and to the growing number of women who are looking for more ethical alternatives to their make-up bag staples.
We won't be pushing the finer details of vivisection, our aim is simply to make cruelty-free shopping easier. Unlike some other websites which can be, how can we put it….old fashioned and a bit 'flower power', Beauty Without the Beasts is fresh, fun and stylish. After all, why should cruelty-free mean dowdy or plain? Some of the UK's best-loved and most exciting brands including Barry M, Dermalogica, Neals Yard Remedies and BM Beauty are cruelty-free, and there's nothing dowdy or plain about them!
So, while we are not trying to change the world, we hope to prove that you don't have to compromise quality or choice when sticking to your principles.
Keep popping back for the latest product news, beauty trends, how-to guides and great tips. We've even got a 'Where To Shop' page to help you source cruelty-free brands and products. And don't forget you can follow us on Twitter (@followbwb) and find Beauty Without The Beasts on Facebook.
No animals will be harmed in the making of this website ;-)